How Our Brains Decide When to Trust

by | Aug 26, 2022 | All Blogs

More productive, more job satisfaction, greater discretionary effort, and healthier….where do we sign up? What do we need to do?

The answer, according to Harvard Business Review is to build TRUST. And there’s real science behind it.

Paul J. Zak the founding director of the Center for Neuroeconomics Studies, breaks down the biologies of trust as it relates to the theory of mind and the all-important ability to empathise.

Getting it right, he says, “…activates brain systems that motivate teamwork, which, in the best case, makes work feel like play.”

Well worth the read.